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P&G Reportedly Closing Nigerian Diaper Plant

Stiff competition, limited access to raw materials among challenges faced in growing market

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By: Karen McIntyre

Editor, Nonwovens Industry

Procter & Gamble is reportedly in the process of shuttering its multi-billion dollar Nigerian diaper plant just one year after the company decided to enter the market there.  In June, P&G started teh facility which makes diaeprs and feminine hygiene items. The company has not yet made a statement reagding the closure but sources say taht about 120 employees are being ladi off, according to a report in Nigerian business journal Nairametrics.

The Nigerian diaper market has been characterized by stiff competition. There are currently more than a dozen brands on the market including Pampers, Molfi, Always Nice Baby, Angle, Dry Love, Huggies and more. Other challenges include government regulations and inadequate access to raw materials.

Currently, Molfix, a brand owned by Hayat Kimya Group, is leading the market with a 44% marketshare whiile P&G has a 36.3% share. The remaining brands share a 18.4% piece of the market.

 

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